Marketplace & Product Updates
Accidental Empires: How a Failed Snowboard Shop Invented the Future of E-Commerce
Every day, millions of people browse boutique online storefronts, buy custom goods directly from their favorite creators, and support independent brands. The infrastructure powering this massive independent economy rests heavily on a product that was born entirely by accident: **Shopify**. The story of its creator, **Tobias Lütke**, is a masterclass in how solving your own business frustration can lead to inventing a market-defining product that empowers millions of entrepreneurs worldwide.
Read more